HOW IT LOOKS AT YOUR STATION
A next-generation civic awareness and fundraising platform built for public media stations that need to break through the noise without starting from zero.
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"Yours. Truly.” helped us stop explaining what we do in public media and start defining why it matters.
David Lee
President & General Manager
At a time when corporate owners and other influences affect what we see and hear every day, the "Yours. Truly." campaign reinforces public media's unique role - as a community owned source of information, music, and culture.
Joyce MacDonald
President and CEO
HOW IT LOOKS AT YOUR STATION
Designed to adapt seamlessly to stations of every size. Swap the logo. Swap the colors. Make it your own.
EVERYTHING YOU NEED TO LAUNCH AND SUSTAIN.
EVERYTHING YOU NEED TO LAUNCH AND SUSTAIN.
With annual licensing, your station receives:
Usage of Proven Creative Platform
Fully formed and market-tested campaign system, strategy, messaging, identity.
Complete Asset Library
Ready-to-deploy video, social, digital, print, outdoor, email, on-air scripts, swag, etc. All updated and branded for your station.
Customizable Templates
“Design kit” and usage guidelines for ongoing content creation.
Full Team Kickoff
Guided internal onboarding with original campaign team.
So you can take it and run!
So you can take it and run!
With annual licensing, your station receives:
EVERYTHING YOU NEED TO LAUNCH AND SUSTAIN.
With annual licensing, your station receives:
Usage of Proven
Creative Platform
Fully formed and market-tested campaign system, strategy, messaging, identity.
Complete Asset Library
Ready-to-deploy video, social, digital, print, outdoor, email, on-air scripts, swag, etc. All updated and branded for your station.
Customizable Templates
“Design kit” and usage guidelines for ongoing content creation.
Full Team Kickoff
Guided internal onboarding with original campaign team.
So you can take it and run!
With annual licensing, your station receives:
AGENCY SUPPORT ON DEMAND.
Annual licensing fees vary by market size but represent a fraction of the cost (and time) associated with full campaign development.
Whether you’re a major-market station or a lean team wearing five hats, we want to meet you where you are.
Whether you’re a major-market station or a lean team wearing five hats, we want to meet you where you are.
Whether you’re a major-market station or a lean team wearing five hats, we want to meet you where you are.
FULL LICENSING PACKAGE
AKA: OFF-THE-SHELF
For stations with full in-house marketing capacity and capability. The Package includes:
‣ Annual usage of campaign IP.
‣ Production and transfer of campaign assets.
‣ Onboarding to ensure seamless handoff.
For stations with full in-house marketing capacity and capability. The Package includes:
‣ Annual usage of campaign IP.
‣ Production and transfer of campaign assets.
‣ Onboarding to ensure seamless handoff.
For stations with full in-house marketing capacity and capability. The Package includes:
‣ Annual usage of campaign IP.
‣ Production and transfer of campaign assets.
‣ Onboarding to ensure seamless handoff.
Associated agency services
AKA: BOOSTER PACK
AKA: BOOSTER PACK
For stations needing extra fire power, SRH’s original campaign team is able to round out any capacity and capability gaps.
To accommodate varying station needs, associated services are estimated separately from the annual licensing fee.
AGENCY SUPPORT ON DEMAND.
This isn't your dad's pledge drive.
This isn't your dad's pledge drive.
This isn’t your dad’s pledge drive.
Let’s turn this defining moment into defining momentum.
Public media is stronger when it shares resources.
Stronger when it scales ideas.
Stronger when it amplifies what's working.
Yours. Truly. was built on that belief.
This isn't just a campaign. It's an opportunity to meet the moment together.
STRONGER TOGETHER
STRONGER TOGETHER
Let’s turn this defining moment into defining momentum.
Public media is stronger when it shares resources.
Stronger when it scales ideas.
Stronger when it amplifies what’s working.
Yours. Truly. was built on that belief.
This isn’t just a campaign.
It’s an opportunity to meet the moment together.
STRONGER TOGETHER
Powered by a growing coalition of public media believers.
Powered by a growing coalition of public media believers.
A defining moment for public media.
Consolidation and technology are upending the media landscape, trust in media is eroding, and funding is shifting in the wake of rescission.
But something else is happening, too. People are paying attention, asking questions about media ownership, looking for outlets they can trust, looking for something worth supporting.
This is the moment to stand up. Stand out. And stand together.
A defining moment for public media.
Consolidation and technology are upending the media landscape, trust in media is eroding, and funding is shifting in the wake of rescission.
But something else is happening, too. People are paying attention, asking questions about media ownership, looking for outlets they can trust, looking for something worth supporting.
This is the moment to stand up. Stand out. And stand together.
Yours. Truly. is more than a catchy tagline.
It’s a complete civic awareness and fundraising platform built on a simple but powerful truth:
Nobody owns us but you.
A bold message. A modern movement.
See the Milwaukee pilot with 89.7 WUWM in action:
The message is resonating.
And ready to be amplified.
The message is resonating.
And ready to be amplified.
The message is resonating.
And ready to be amplified.
The Milwaukee pilot is already driving growth for 89.7 WUWM in a number areas:
The Milwaukee pilot is already driving growth for 89.7 WUWM in a number areas:
25%
25%
More membership drive donations
More membership drive donations
24%
24%
More unique listeners
More unique listeners
23%
23%
More members
More members
14%
14%
More sustaining donors
More sustaining donors
LET'S CHAT
LET'S CHAT
A next-generation civic awareness and fundraising platform built for public media stations that need to break through the noise without starting from zero.
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We’re in uncharted waters. The “Yours. Truly.” campaign unites independent stations around a common truth – one that only public media can claim. “Nobody owns us but you.
Joyce MacDonald
President and CEO
"Yours. Truly.” helped us stop explaining what we do in public media and start defining why it matters.
David Lee
President & General Manager